At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below;
Search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business. Technometics Provide Best SEO for a long-term strategy for more attention and deliver web traffic to your website. Best SEO campaign for website optimization and there are at least 5-steps required for success to get 1st-page ranking in google:
• On-site SEO Optimization
• Select keyword search terms as per the business point of view.
• Test targeted keywords and search volumes with the competition.
• Develop and execute link building strategy in high domain authority
• Measure results, review & optimize as per business needs.
Social media is one of the most powerful ways to reach buyers today because it allows you to engage them on the platforms they use for information. With Technometics, discover how to leverage social media marketing to build your brand, drive demand, and engage buyers. Use social media to learn about your customers Acquire new customers, engage existing customers and build brand advocates by understanding who they are as individuals and how to engage them using polls, sweepstakes, referrals programs, and more.
• Engage With Customers across Social Media
• Increase Form Conversions With Social Sign On
• Personalize Your Social Ads
• Let Your Customers Get The Word Out
Google Adwords also termed as PPC (Pay Per Click) is basically an advertising model in which the advertiser pays for every click-through that takes visitor to its website. In return, the advertiser gets relevant traffic on its website which it can use to promote its business online. It instantly increases traffic on your website by displaying your ads on thousands of other websites, and is comparatively cheaper than other technique. A system of bidding is employed in PPC where the advertiser can decide how much he will be bidding on the basis of the rank he wants his website to attain on the search engine display page.Effective PPC management requires a dedicated effort, in-depth market research, and industry knowledge which we are proud of. We manage ad campaigns, select the right keywords, and help our clients in setting up the right bid. Once we submit the PPC campaign to search engines, we keep a thorough monitoring to make necessary changes so that it is never heavy on your pockets.
Integrated with Google Ad-Words, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics' approach is to show high-level, dashboard-type data for the casual user and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site's transactions, revenue, and many other commerce-related metrics. Based on Google analytics reports Technometics recommends you best practice suited for your business to grow.
Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel that drives your digital marketing activities:
• It is a key pillar of modern SEO
• It helps you get noticed on social media
• It gives you something of value to offer customers in emails and paid search ads
Writing blogs has become one of the latest trends in the online world. Blogs are a great way to connect with your audience and engage in interaction. With Technometics you get premium blog development services. By keeping in mind the varying needs of every business, our experts make sure that each blog is personalized to get maximum viewership. With the perfect balance of well versed content and pictures, the blogs are engaging and highly loved by audience. From whimsy travel diaries to latest business buzz or lifestyle blogs, you can get them all with us. A team of blog development experts ensure you get customized blogs. We work with both Word press and Blogger as per your requirements.